Social Media Marketing

Want to jump on the Social Media bandwagon but you don't know where to begin? You're not alone! Social Media has been sweeping the country... no - the World - like wild fire and every day there is something new to learn! It's hard to keep up, but if you haven't even begun, well, it's just going to keep on getting harder to learn!

I know some people look at Social Media as a fad! But NO! It's not a fad and it WON'T go away! If anything technology is going to take us places we've never imagined before! The longer you wait to hop on board the Social Media train, the farther behind you'll be! This train has left the station and it's NOT going to wait for you to climb on board!

Eydie's Office is making it easy for you to begin your trip! We'll get you started so you're not left behind inhaling the dust! We've come up with a few packages which will help the Social Media Novice catch up with the rest of the world.

What the heck is Social Media Networking anyway?

You want the long explanation... or the short one? Ah, just as I thought... the short!

Okay then...here we go!

I'll begin explaining what Social Media is first. Social Media is very simply any tool or site which allows interaction with its users! If you can comment on a site, interact and engage in conversation with others, or even re-arrange the design of a site…then that’s Social Media! Keeping up so far? GREAT!

Here's the networking part.... this is users taking those tools to make connections and build relationships! By using tools such as Facebook, Twitter, LinkedIn, article writing, YouTube, podcasting and blogging people make connections with other people who have similar interests and backgrounds. Still with me?

What Matters are Where the Real Relationships Are
Interveiw with Seth Godin
Original post found on SmallBizBee.com

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Getting started on Facebook!

1. Your profile:

Your Facebook profile is one of two very important parts to start you off on the right Social Networking foot!
It is what people read to learn about who you are and what you do. It literally becomes your online brochure.

Decide on what information you want people to know about you. Remember, you can only make a first impression once so make sure you don't add anything inappropriate.

If you are using Facebook for business networking, make sure you tellpeople what you do and your website address. If you WANT people to contact you directly and not just through Facebook's messaging system, then add your email address and phone number.

So, read over your profile and make sure you have all the pertinent information about your business.

• Your name
• What you do
• How can people learn more about you or contact you

Tip: Re-visit your profile occasionally to update or to revise. You also want to make sure your links still work properly. (technology is notperfect)

2. Your Picture:

The main reason people go onto Facebook is to meet and connect with new people, build relationships and, for some, do business! And we all know that people work with other people with whom they know, like and trust!

So, even BEFORE reading your profile, the first thing people see is your picture! How do you suppose people can come to know, like and trust you if they can't see you? If you are simply a ghostly, white silhouette on their screen then you are missing the point. And, remember... it IScalled FACEBOOK after all!

Upload a professionally taken photo or if that is not an option right now, find an appropriate photo which puts you in the best light possible.

Do not upload photos of:

• Your pets
• Your children or any other member of your family
• Your logo
• Anything that is NOT YOU!

Also, Ladies, keep the "girls" nicely tucked away, and guys... mosttimes women love those muscle pics, but not when networking for business!

You CAN, however, upload all your family, friend and pet photos in your Facebook photo album!

3. Posting Comments:

Post only positive comments and notes. Negativity has no place on Facebook...or any other Social Networking Venue! Also, watch your 'tone of voice'. We can't hear you chuckle or smile when you're typing your post so be careful to use words which set a positive tone.

Make sure you don't post something you might regret later! Remember, veryone can hear you and eventually your mother will find out OR your employer! Jobs HAVE been lost due to inappropriate language and behavior on Facebook.

Please don't breakup with your significant other on Facebook.

When updating your status don't always promote your business. If you are always selling people will begin to shy away from you. Facebook is for building relationships ...which will eventually lead to business, but not until people begin to know, like and trust you. In between the casual chit-chat I might post and update such as: "I just finished proofing my client's e-book" or "I'm doing some Internet research for a client". This way I'm engaging in small talk, yet people are learning about what I do for my clients.

Don't expect to get unless you give. Give leads to others and then you'll get leads! Simple!

Listen to the people on your friend list. Respond to them appropriately.

Post things which help people learn more about you. Be yourself and add value to your presence.

DON'T TYPE IN ALL CAPS! Did that sound as if I was yelling at you? Typing in all caps tells people that you are shouting, upset with them and plain old angry! It IS okay to cap words which you want to emphasize so it pops out at the reader. This rule applies to email, blogging and any other online print communications!

Email us today: eydie@eydiesoffice.com or call: 951-479-1715